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Campaign Intelligence

To make the right decisions in regard to human capital, technology, marketing, branding and other important business choices, you need the right information. LMG campaign intelligence solutions will give you all the data you need to stay ahead of the continuously changing business environments and make more informed decisions.

In addition to user-centered performance reports, user-friendly dashboard solutions and evidence-based recommendations on campaign optimization, our campaign intelligence services also include:

Customer & Audience Acquisition Consulting

In order to really benefit from your online presence, reaching a large number of web users isn’t enough. We can show you how to reach your target audience and how to attract their attention as well as how to keep them interested.

Key Performance Indicators (KPI) and Dashboard Planning

Key performance indicators (KPI) let you know how your e-commerce campaign is performing but it also allows you to determine which areas may need improvements. For example, if there is a sudden increase in the number of checkout abandonment, you may have a problem with your e-commerce platform.

Social Listening & Reporting

It is good to know what people are saying about your company and products online because they have a major influence on your reputation. We will be your eyes and ears but we will also help you turn the information gathered through social listening into an advantage.

A/B & Multivariate Testing

Sometimes seemingly irrelevant elements can have a big influence on the sales. In order to find the best solution possible, we recommend our clients A/B and multivariate testing or testing of different versions of a single web page and particular elements within a page, respectively.

SEO Benchmarking & Optimization

If you want to increase your online sales, you need to reach as many people as possible. And since most of the traffic is generated by web browsers using search engines, it is of utmost importance for your website to be search engine friendly. LMG experts will carefully examine your website to make sure that there aren’t any errors affecting its search engine ranking and help you make it more search engine likeable.

Prototype & User Testing

When launching a new online store or redesigning the old one, it is a good idea to test a prototype and evaluate user experience before going live with it. This allows you to make refinements, design changes, additions, etc. if necessary and go live only when you are absolutely sure that your website’s visitors will like it from every aspect from visual appeal to functionality and ease of use.

Training & Custom Curriculum

LMG provides staff training and custom curriculum that is adjusted to the needs of your business and your staff’s level of knowledge because only knowledgeable and well educated staff can help you implement your online plans and actively contribute to your business growth.