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SEO is very interesting when it comes down to eCommerce. Just like in all websites there are more relevant features of SEO, and some that are also not so important. We know that once you start a website (eCommerce or simple informational site), new emails are coming in your inbox almost immediately about SEO services. Truth is that beyond basic SEO of meta titles and description, it all revolves around the quality of content and back links. So do not fall for any of those services, if anything it will make your website worse over time and get you penalized by google for aggressive back linking. Instead, focus on QUALITY of your site. Write quality content and stay true to your brand. Do some basic meta descriptions, titles and alt tags - anything beyond that completely depends on what you do and sell.
Above explains what we call on-page SEO. However, there is another part of SEO called off-page SEO. In our opinion that is what you need to be concerned about. Especially if you own eCommerce website. Off page SEO does not depend so much on your content, but on the outside factors and code. This is where you have to be very careful in implementation. Today, so much depends on off-page SEO that it almost determines your entire placement online.
In eCommerce for example it is important to know that SEO is not applied in the same way as in regular informational site. eCommerce site has many different parts you need to consider. For example there are issues of pagination, repetition, reviews, duplication, tagging, snippets, etc. Not only that you need to know about regular SEO but most of these you will need to know coding as well to make webmaster tools on google match what you are trying to accomplish. "Road" to success here is much tougher than you think and it definitely does not deal with any metatags.
If you are selling products for the local market and have physical store as well, there is additional level you need to do and that is google local (google my business). Make sure you have everything filled correctly there as well
How we can help
We offer SEO modifications to new and existing stores and can get you where you need to be. Important thing to remember is that quality of products and information on your site will determine your success rate. Magento out of the box for community is not done or prepared for SEO. There are significant changes that need to be made for you to start having a succesful store. Reach out to us and let's see how we can help you. We can consult you on the correct path and help you with the hard coding end of things
Call us at 512-368-7294 or Contact via Email.