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Traditional advertising achieves only a limited effect. Consumers are getting increasingly skeptical about ads, while fewer and fewer people are clicking on the banners. As a result, there is a growing need for new ways to attract the target group’s attention, increase brand awareness and promote loyalty. LMG is is aware of this need for fresh and innovative marketing approaches and over the years, we have developed a number of original and compelling marketing techniques to enhance user experience across a wide range of media and platforms.
Why Branded Content
The secret ingredient to brand building and loyalty is somewhere in between experience, authenticity and engagement because at the end of the day, we all just want to be entertained. The key is therefore to develop a marketing strategy which has an entertainment value at the same time. The end result – branded content, is both an ad and entertainment which has been shown to be exceptionally well received by the consumers. Of course under condition, that the content is well made and that the message is communicated in an interesting, engaging and attractive way.
How We Deliver Branded Content
Our goal is to give depth to interaction with the target audience and enhance customer experience. No matter if it is a kiosk, mobile app, animated series or live event, our experience shows that only messages with an additional value for the audience motivate actions such as customer “likes”, sharing and loyalty.
Our branded content services include:
We are convinced that mobile applications have a big potential as a marketing strategy. In 2012, smartphone subscriptions increased for over 50 percent and there are now nearly 100 million smartphone subscribers in the United States alone. And that number is expected to grow in the future. Also, the research shows that people are spending more and more time on their mobile apps.
Point-of-Purchase (POP) & Kiosks
Point-of-purchase (POP) and kiosks are not just the in-store product displays you perhaps have in mind. They can also be included in your online store, similarly to those in offline stores but POP marketing techniques may also involve various extras such as coupons, limited period offers, special discounts, free gifts or shipping, etc. Together, we will go through the many options available and help you choose the one that will encourage your customers to continue to return to your website.
Virtual Product Demonstrations
People like to know what they are buying and above all, to make sure that they are getting a good value for their money. Virtual product demonstrations are therefore highly appreciated because they help them recognize the value of the product. We have helped develop and implement a number of virtual product demonstrations for a variety of industries and we know exactly how to persuade the consumers that they are making a good investment.