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Digital advertising media is subject to a constant change and keeping up with all the changes that virtually take place every second is everything but easy. But that is why we are here to help. Our team consists of a wide range of digital advertising media specialists and experts from media planners to social media strategists and writers to producers and creatives. In addition, we also work closely with a network of media partners.
We are aware that online marketing requires a complex and multidisciplinary approach and this is exactly what we do. We carefully analyze what influences the consumers and turns web browsers into prospective buyers, when it is the best time to launch a brand awareness campaign, determine through which channels to reach particular audiences, what messages will most likely trigger a response and much, much more.
Our approach to digital advertising media covers the following sections:
– Paid media. Examples include ads on search engine results pages, banner ads, pop-ups, etc. However, we don’t stop at throwing those ads out there and hoping for the best. We make sure that the ads and their messages attract attention of your target audience and encourage the prospective buyers to visit your website. Whether you are looking for search engine marketing, mobile, display and pre-roll advertising, or email, broadcast and direct response marketing, LMG will develop an effective strategy for you to reach your online goals.
– Earned media. To achieve publicity, you don’t necessarily have to pay for advertising. The so-called earned media, also known as free media allow you to promote new products, build/increase brand awareness or simply communicate with your target group without any payment whatsoever. In addition, the consumers tend to prefer indirect advertising over the traditional ads. LMG team will of course help you take advantage of earned media as well. We can help you with social media, community and content rich sites marketing, assist in development of social content strategy and Playbook development as well as find the best solution for your online reputation management.
– Shared media. This marketing approach has been shown to be a very effective way to communicate with the target audience. An example is cause marketing which usually involves corporate and non-profit organizations, joining their forces for a mutual benefit. For example, a “for profit” organization donates to a non-profit organization. In return, the latter exposes the donor which in turn generates positive publicity. We have the experience and expertise to help you utilize this form of marketing too. In addition to cause marketing, we can also help you with co-branded content and partnership development.
– Owned media. This is where you have the most control which is why it is highly important to take full advantage of it. But rather than struggling to figure out how to make the most out of your website(s) yourself, you can let us take care of it for you or provide you guidance. We can help you with search engine optimization (SEO), branded landing pages, microsites and websites, loyalty and community programs, user experience optimization and customer lifecycle evaluation.